Marketing for Volkswagen Essay

Introduction The Volkswagen Group, one of world`s leading automobile manufacturers and the largest carmaker in Europe. The Group operates 48 production plants in thirteen Europe countries and a further six countries in the Americas, Asia and Africa. Around the world, more than 360,000 employees produce almost 25,400 vehicles or are involved in vehicle-related services each working day. The Volkswagen Group sells its vehicles in more than 150 countries. Recently years, global warming has become an international problem. The co2 from the vehicle is one of the most direct courses. Now, as the leader of the automobile manufacturers. Volkswagen pools all of its eco-friendly innovations under an umbrella brand that signifies efficiency: Blue Motion Technologies. This year, the vehicles labeled with Bluemotion tag is going to sell in eastern china and shanghai. Main body 1. Marketing concept of the Volkswagen Shanghai 1.1Original ideals A company always needs original ideals. Especially a big company like Volkswagen. The market changes everyday, people`s consumptive ideas changing everyday also. So, original ideals can help the company catch its old customers and attract new customers. 1.2 Be a civic-minded company Always pay more attention to the environment and do more public activities. Volkswagen is a big company, but also a part of the society. As a automobile manufacturer, should always pay attention to the environment. The vehicles it makes will produce much waste gas. So, pay attention to the environment protection can show the responsibilities of the society and its customers. 1.3Customer-focused Customer is the source of life of the company. A company always needs to take care of the customers. Give them best vehicles, never cheat them. Never let them lose the trust of the company. Good after-sell service is also needed. No one can promise the vehicle won`t have problem after the customer bought it. Fix it and a sincerely apologize can solve many unnecessary problems. Focus on the customer can also make a good benefit. For example, the Touran from Volkswagen has a good humanistic design. This car have a perfect order of its seats. The car itself is not big, but this design makes the space inside much larger than any cars in the same size. This makes Touran be the best choice for the middle class and makes a lot of money for the Volkswagen. 2. Market positioning Eastern China and shanghai is the richest place of China. This part produce the largest part of GDP in China. This is the best place to sell the vehicle with bluemotion technology. But not everyone in eastern China and shanghai will be interested. Here is the positioning of the market. 2.1 Market classify 2.1.1 Market in single people By the great economic growing in China, more and more people can by a private car. This would be a great market for the vehicle with bluemotion technology. 2.1.1.1 Classify by sex Most males have a great interested in the vehicle, a large part of them would like the big vehicle with a strong power. Many cars in Volkswagen, like Lamborghini. A supercar. Many men dreamed to have one. Females would be interest in a small and good looking vehicle. The Volkswagen Beetle`s streamlined outlook and colorful appearance is the best choice for a women. 2.1.1.2 Classify by age In technically, the Volkswagen car is suitable for very level of age, someone who can drive a car. But the main level is the people from 25 to 60, who have ability to buy a car by himself. So, the main market is the adult from 25 to 60. 2.1.1.3Classify by income The vehicles produce by Volkswagen are in the medium and high grade. The bluemotion technology is mainly use in the vehicles better than average. People with low income will not able to afford it. People with high income would like to buy the cars in top grate. So, people`s income between 5000-10,000RMB per month will be interest in the vehicle with bluemotion technology. 2.1.1.4Classify by the road condition Road condition is a major determinant of the vehicles. Road in downtown will be suitable for the vehicles produce by Volkswagen. Countryside is also all right, but not a best choice for it. 2.1.1.5Classify by the occupation Eastern China and shanghai have a large territory and have a big amount of occupations. Most occupations need a transport. Someone who lives away from his company will need a economical and environmental vehicle. The vehicle with bluemotion technology will be their best choice. Above all, a person, no matter a woman or a man, age between 20 to 60, who have a driving ability, can make money between 5000 to 10,000 per month, need a vehicle to go to work and live in a place with good road condition, will be the market of the Volkswagen`s car with bluemotion technology. 2.1.2 Market in public transport 2.1.2.1 Public transport is the mainly transportation in a big city. Most city in eastern China and shanghai have a mature public transport system. Includes: subway, bus, ferry, light railway and taxi. Bus and taxi should use the vehicle and the vehicles with bluemotion technology is the best choice for taxi. 2.1.2.2 Every taxi company have their own needed and choice. Vehicles from Volkswagen with bluemotion technology is suit for the companies which needs lower fuel cost, more steady fuel supply and of course ,better environmental protection. This technology make the car to use diesel oil and make the much lower oil consumption. It also provide lower co2. This is good for the environment . Above all, the taxi company which need needs lower fuel cost, more steady fuel supply and better environment protection will need the vehicle with bluemotion technology . 2.1.3 Market in collective Collective is a big market for vehicle selling. Almost every collective need some vehicles for transport. No meter a factor or a government department. 2.1.3.1 First, a collective should be a large collective that can afford the cost of the cars and the fuel the cars need. This a large money if there is a large amount of cars. 2.1.3.2 Second, the collective should have enough environmental awareness. The main aim of bluemotion is environmental protection. The collective which have environmental awareness will like to try the vehicles with this technology. 2.1.3.3 Third, the collective should have the wish to buy a car. Many collectives have saturated with the cars already. The Volkswagen should find out the collectives which still need cars. Above all, the collectives which have enough fund, environmental awareness and willing to buy a car is the main market for the Volkswagen. 2.2 Market positioning In the end, the main market for the vehicle from Volkswagen with bluemotion technology is: the people no matter a woman or a man, age between 20 to 60, who have a driving ability, can make money between 5000 to 10,000 per month, need a vehicle to go to work and live in a place with good road condition, the taxi company which need needs lower fuel cost, more steady fuel supply and better environment protection, the collectives which have enough fund, environmental awareness and willing to buy a car. Conclusion The Volkswagen should focus on the customers and always have original ideals. The market positioning is also very important. The Volkswagen should always know where the customers are and who is the customer. This will help the Volkswagen to sell the vehicle with bluemotion technology a lot. Reference http://auto.china.com http://www.vw.com.cn

The Hanging Gardens of Babylon

The Hanging Gardens of Babylon According to legend, the Hanging Gardens of Babylon, considered one  of the  seven Ancient Wonders of the  World,  were built in the 6th century BCE by King Nebuchadnezzar II for his homesick wife, Amytis. As a Persian princess, Amytis missed the wooded mountains of her youth and thus Nebuchadnezzar built her an oasis in the desert, a building covered with exotic trees and plants,  tiered so  that it  resembled a mountain. The only problem is that archaeologists are not sure that the Hanging Gardens ever really existed. Nebuchadnezzar II and Babylon The city of Babylon was founded around 2300 BCE, or even earlier,  near the  Euphrates River just south of the modern city of Baghdad in  Iraq. Since it was located in the desert, it was built almost entirely out of mud-dried bricks. Since bricks are so easily broken, the city was destroyed a number of times in its history. In the 7th century BCE, Babylonians revolted against their Assyrian ruler. In an attempt to make an example of them, Assyrian King Sennacherib  razed the city of Babylon, completely destroying it.  Eight years later, King Sennacherib was assassinated by his three sons. Interestingly,  one of these sons ordered the reconstruction of Babylon. It wasnt long before Babylon was  once again flourishing and known as a center of learning and culture. It was Nebuchadnezzars father, King Nabopolassar, that liberated Babylon from Assyrian rule. When Nebuchadnezzar II became king in 605 BCE, he was handed a healthy realm, but he wanted more. Nebuchadnezzar  wanted to expand his kingdom in order to make it one of the most powerful city-states of the time. He fought  the Egyptians and the Assyrians and won. He also made  an alliance with the king of Media by marrying his daughter. With these conquests came the spoils of war to which Nebuchadnezzar, during the course of  his 43-year reign,  used to enhance the city of Babylon. He built an enormous ziggurat, the temple of Marduk (Marduk was Babylons patron god). He also built a massive wall around the city, said to be 80 feet thick, wide enough for four-horse chariots to race on. These walls were so large and grand, especially the Ishtar Gate,  that they too were considered one of the Seven Ancient Wonders of the World until they were bumped off the list by the Lighthouse in Alexandria. Despite these other awesome creations, it was the Hanging Gardens that captured  peoples imagination and remained one of the Wonders of the Ancient World. What Did the Hanging Gardens of Babylon Look Like? It may seem surprising how little we know about the Hanging Gardens of Babylon. First, we dont know exactly where it was located. It is said to have been placed close to the Euphrates River for access to water and yet no archeological evidence has been found to prove its exact location. It  remains the only Ancient Wonder whose location has not yet  been found. According to legend, King Nebuchadnezzar II built the Hanging Gardens for his wife Amytis, who missed the cool temperatures, mountainous terrain,  and  beautiful scenery of her homeland in Persia. In comparison, her hot, flat, and dusty new home of Babylon must have seemed completely drab. It is believed that the Hanging Gardens was a tall building, built upon stone (extremely rare for the area), that in some way resembled a mountain, perhaps by having multiple terraces. Located on top of and overhanging the walls (hence the term hanging gardens) were numerous and varied plants and trees. Keeping these exotic plants alive in a desert took a massive amount of water. Thus,  it is said, some sort of engine pumped water up through the building from either a well located below or directly from the river. Amytis could then walk through the rooms of the building, being cooled by the shade as well as the water-tinged air. Didthe Hanging Gardens Ever Really Exist? There is still much debate about the existence of the Hanging Gardens. The Hanging Gardens seem magical in a way, too amazing to have been real. Yet, so many of the other seemingly-unreal structures of Babylon  have been found by archaeologists and proven  to  have really existed. Yet the Hanging Gardens remains aloof. Some archaeologists believe that remains of the ancient structure have been found in the ruins of Babylon. The problem is that these remains are not near the Euphrates River as some descriptions have specified. Also, there is no mention of the Hanging Gardens in any contemporary Babylonian writings. This leads some to believe that the Hanging Gardens were a myth, described only by Greek writers after the fall of Babylon. A new theory, proposed by Dr. Stephanie Dalley of Oxford University, states that there was a mistake made in the past and that the Hanging Gardens were not located in Babylon; instead, they were located in the northern Assyrian city of Ninevah and were built by King Sennacherib. The confusion could have been caused because Ninevah was, at one time,  known as New Babylon. Unfortunately, the ancient ruins of Ninevah are located in a contested and thus dangerous part of Iraq and thus, at least for now, excavations are impossible to conduct. Perhaps one day, we will know the truth about the Hanging Gardens of Babylon.

Research Paper Writing Checklist

Research Paper Writing Checklist A research paper checklist is an essential tool because the task of putting together a quality paper involves many steps. Nobody writes a perfect report in one sitting! Before you get started on your project, you should review the checklist on ​research ethics. Later, once you have finished the final draft of your research paper, you can use this checklist to make sure that you have remembered all the details. Research Paper Checklist First Paragraph and Introduction Yes Needs Work Introductory sentence is interesting The thesis sentence is specific The thesis statement makes a clear declaration that I back up with examples Body Paragraphs Yes Needs Work Does each paragraph begin with a good topic sentence? Do I provide clear evidence to support my thesis? Have I used examples with citations evenly throughout the work? Do my paragraphs flow in a logical manner? Have I used clear transition sentences? Paper Format Yes Needs Work Title page meets assignment requirements Page numbers are in the right location on the page Page numbers start and stop on the right pages Each citation has a bibliography entry In-text citations checked for proper formatting Proofreading Yes Needs Work Ive checked for confusing word errors Ive checked for logical flow My summary restates my thesis in different words Meeting the Assignment Yes Needs Work I mention previous research or positions on this topic My paper is the right length Ive used enough sources Ive included the required variety of source types

Financial Statement Analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

Financial Statement Analysis - Essay Example The company’s revenue was up and down during period. A clearer picture of these changes is provided in the charts labelled Figure 1. The information in Figure 1 shows that Dixon Retail experience higher levels of turnover in nominal terms than Home Retail during the five year period. The trend was similar up to 2012. However, Home Retail’s revenue continued to decline in 2013 while Dixon Retail’s Revenue increased. When the figures are adjusted for inflation the picture is somewhat different. (See Table 2 in the Appendix.) Figure 2 illustrates the trend for both companies in real terms. The information in Figure 2 shows similar trends for both companies for both companies over the first four years – a slight decline in revenue in real terms between 2009 and 2010; a significant decline between 2010 and 2011; and a moderate decline and increase between 2012 and 2013 for Home Retail and Dixon Retail respectively. A companies cost of sales is the cost of raw materials and other costs necessary to get the goods to the customer. The common size cost of sales for Home Retail group shows a continuous increase from 65.69% of turnover in 2009 to 68.37 in 2013. This is an indication of rising costs of goods without a similar increase in price. The information for Dixon Retail was somewhat different as the common size cost of sales ranged from 92.48% to 94.86%. These two percentages were recorded in 2012 and 2013 respectively. Figure 3 shows the information for both companies. Figure 3 shows a bar graph of common size costs. The graph shows that the common size costs for Home Retail showed an upward trend while that for Dixon Retail remained fairly stable with an obvious slight decline in 2010. A company’s gross profit represents the difference between its sales revenue (turnover) and its cost of sales. The gross profit as a percentage of sales was much higher for Home Retail – above 30% than for

Outline for renewable energy Essay Example | Topics and Well Written Essays - 500 words

Outline for renewable energy - Essay Example This also ensures energy security. Renewable energy is, therefore, sustainable. Renewable energy also creates employment opportunities due to the fact that the labor and materials needed to establish and sustain renewable energy facilities need workmanship. This also boosts the economies of regions making use of renewable energy sources. Renewable energy is also considered safer, compared to the safety concerns and risks such as explosions associated with fossil fuels and collapsing of coal mines. Before the development and extensive use of coal as a source of energy in the 19th century, almost all the sources of energy that were used were renewable. Wind and solar energy were among some of the oldest sources of renewable energy in history, apart from biomass. European Union countries are considered number two in the world when it comes to developing and applying renewable energy (Bradford 3). These countries include Germany, Italy, United Kingdom, Spain, Portugal and Lithuania. 20% of Germany’s energy needs, by the end of 2012, were provided by renewable energy. The largest contribution of this was from wind energy. Portugal also heavily relies on renewable sources. In 2010, more than 50% of the electricity generated in the country came from renewable source, with wind energy taking a significant portion. The same could be observed in Spain, with more that 15% of the energy produced in 2010 coming from wind energy. The entire EU hopes to acquire more than 20% of its energy from renewable sources, at least by 2020. This will enable the region to reduce greenhouse emission and lessen its dependence on imported energy. It will also create more employment opportunities, as well as foster technological creativity and

Create a fictional NGO and social media strategy for one of its Essay

Create a fictional NGO and social media strategy for one of its campaigns - Essay Example Breast cancer is one of the prevailing common cancers in the world that affects lives of thousands of women every year. The rate of breast cancer among developed countries is three times more than the less developed countries (Azenha, Bass & Caleffi 2011). Red is a non profit organization that aims to spread awareness in order to improve the lives of the women who are suffering from breast cancer (Zillmann 2008). In addition, the organization aims to spread awareness among the young females in schools and universities about the disease and controlling measures. Red aims to create breast cancer awareness campaign among the teenagers and women in the well developed countries because mortality rate due to breast cancer in developed countries is because of lack of quality information, regular screening and prevention methods.. Therefore, the organization aims to raise public awareness and educate patient through using social media (Breuer, Napthine & OShea 2008). People are more inclined towards social media than the other mediums, such as, newspapers, magazines, etc. Herein, to adequate the changing trend and pattern of the masses social media strategies have been adopted for the campaign to increase its publicity and raise awareness. The initial diagnose and treatment of Breast Cancer can help saving lives of thousands of women all around the world (Azenha, Bass & Caleffi 2011). Therefore, the main focus of the campaign shall remain the young females from different schools and universities (Barker, Borman & Neher 2012). It is expected that the greater knowledge of Breast Cancer shall lead to early detection of disease which can asses with the high and long term survival rate. In addition, the campaign shall raise funds for the patients that belong from low income families suffering from disease to provide reliable and permanent cure. Rate of breast cancer among developed countries is more than the less developed countries therefore ‘Red’ breast

Geography of the Big Mac Essay Example for Free

Geography of the Big Mac Essay McDonalds has been around since 1940, when it was created by Nick and Mac McDonald in Bernardino, California. Since then McDonalds has only grown around the world in popularity and business. There are currently more than 33 thousand restaurants around the world in 119 countries. The chain has remarkably gone form offering just a few items on its menu to a wide range of over a 145 diverse items on its menu. Needless to say McDonalds has embedded itself within the world’s society. The way McDonalds runs its business has many different components. These different items include geography of a location, Weber’s model, development, and mass consumption. One of McDonald’s most successful items on its menu is the big mac. Worldwide it is known for its flavor; however, many do not understand how that burger gets to them. The ingredients are not merely picked up at a local store, but shipped across miles of land and sea. There are many different factors for why this happens. The three main reasons for why this occurs are due to geography, weber’s model, and development. Geography plays a big role in where things grow for instance if one looks at the United States corn grows better in the Midwest. This then affects what farmers will grow in a certain climate, because they need to meet the needs of the plant they are growing. This pattern is seen in Europe with the ingredients needed to make a big mac and largely affects where certain places receive certain items. The buns used to create a big mac are produced in Germany, America, and Canada. The climate in Germany is a moderate climate with a good amount of rain throughout the year. This makes it an ideal place to grow wheat which needs the climate to be mild and not too cold. There are also many places throughout the United States and Canada that classify as this climate. The pickles are needed to be raised in a warm atmosphere. This is why the pickles for the big mac are grown in Spain and Turkey. Spain has a Mediterranean climate with dry summers and relatively warm winters, and Turkey has hot and dry summers and mild winters. The beef is nurtured in Ireland. This is mainly due to the fact that Ireland has sporadic weather that is not necessarily spectacular for growing crops. This means that they are not losing money by not planting a crop but using the land instead is used for cattle ranching. The dairy farmers often need a cool climate to run their farms. This correlates with the fact that Germany and Ireland are the suppliers for the big mac’s cheese in the United Kingdom. Both climates have relatively cool atmospheres almost year round. The lettuce for the big is grown in Spain due to the fact that it needs a warm climate to grow in. The last item on the big mac is the onions and these are found in Holland. Holland has cool summers and mild winters which make it the optimal place to grow onions. Onions need temperatures to be at a happy medium between hot and cold for them to grow well. All of these places and items grown are directly related to the McDonalds in the United Kingdom. The United Kingdom gets all of its ingredients for its big mac from different countries. The reason they do this can be described by Weber’s model. Weber’s model centers on three main ideas such as transportation, labor, and agglomeration. Transportation in today’s modern world is fast and inexpensive meaning that it is a viable option to ship products to different locations that may be far away. The fact that there is cheap transportation makes it easier for countries, such as the U. K. , to get products that they do not have the capability of growing as well. Labor is a much more important component of Weber’s model today. This part of the model is classified as the most costing part of an organization. This means that companies will look for a cheaper labor pool. The U. K. follows this pattern for the most part. The United Kingdom has a minimum wage of $9. 83 in U. S. dollars. Some of the main suppliers for the items in the big mac for the U. K.are Germany, America, Canada, Turkey, and Spain. All of these places have less of a minimum wage requirement than the United Kingdom. This means that it is cheaper for the United Kingdom to pay workers in other countries to grow their products rather than grow them in their own country. Lastly, there is the matter of agglomeration. Agglomeration is often when businesses that produce the same product locate around each other to reap some sort of benefit. This directly relates to all 1,200 McDonalds in the United Kingdom. Many of these restaurants are located around other fast food chains. The main idea behind this is to potentially steal costumers from other fast food restaurants. McDonalds can also benefit from other fast food chains advertisements if they are located near them. McDonalds tends to symbolize development in countries. Every developed country in the world practically has a McDonalds. Most people credit McDonalds for being the innovator of the development of the fast food industry. The food chain has developed a well-oiled machine for creating the same products. They have people located at certain areas to do specific jobs such as grilling burgers, adding dressing, frying fries, getting drinks, and cashiering. This may sound similar to another model that gave birth to the auto industry. This model being the Ford model. Ford was the first to develop an assembly line, which basically gave workers a specific job that they only did. This maximized production for Ford made it so they could produce cars in a more efficient time frame lowering prices. Due to the fact that McDonalds runs their business similar to Ford’s is the reason why their prices are so affordable. Many different companies have shaped their businesses around McDonalds. This is why there are so many different types of fast food chains. Since there are so many McDonalds worldwide there are bound to be negative side effects centering on the issue of consumption. McDonald’s food is very high in sodium and fats. This type of food is not very healthy for the average person’s diet. This means that the food consumers are consuming at McDonalds can contribute to obesity if they eat there too frequently. The obesity rate in the United States is 35. 7% of all adults. These statistics show that obesity is a huge issue. There is currently 550 million big macs sold in the United States each year. This is not a very healthy product. The fact that so many people are buying and eating it could contribute to their unhealthy weight. There is also a matter of how much virtual water is used to make the beef patty in a big mac. There is 4-18 thousand gallons of water used per beef patty in a big mac. The reason this number is so high is due to the fact that it takes a lot of water to grow grain for cows to eat and cows drink a lot of water. Water seems like a substance that can be found on a whim. However, it is actually a relatively hard thing to find. For instance, people around Texas are actually mining water. They are mining in the Ogallala Aquifer which is basically a huge underground supply of water. The fact that people have to mine water just adds to the fact that there is not an abundant amount to be wasted like is being seen on the production of a meat patty. There is also the matter with the idea that the more McDonalds that are spawned in certain areas there is less of a culture in areas. This is the idea of placelessness. Areas lose their own culture due to the fact that everything starts to look the same. The more demand for McDonalds means more stores and less of a cultural background in places.